- Content and social media strategist specializing in mobile-first and video content.
- Passionate about the health tech and education industries.
- Most recently served as NSW Health Social Media and Video Content Manager, managing a Facebook page with 1 million followers and moderating 6,000+ comments weekly.
- Believes in the power of emotive content and audience engagement for campaign success.
- Expert in developing content solutions for niche audiences with a focus on split testing and multi-channel distribution.
- 10+ years in content marketing and production for clients including NSW Health, NSW National Parks and Wildlife Service, SBS Australia, Cradle Coast Authority (Tasmania), Org Organic, and the Public Education Foundation.
- Regular guest lecturer at AFTRS and JMC Academy teaching storytelling, social media, and content marketing.Experience across various media, including agency, client-side, TV networks, and government, providing a unique perspective for every project.